When was the last time you changed someone’s life?
Boys and Girls Clubs have a long and distinguished history of helping young people across Canada, in fact, we have been providing programs and services for young people for over 100 years – but the majority of Canadians are not aware of how great the need is and how vulnerable our young people are.
On June 1st, 2013, BGCC will give all Canadians an opportunity to have the adventure of a life, and help BGCC give all kids a life of adventure.
In 22 communities across the country, Boys and Girls Clubs of Canada will launch Capital One Race for Kids™. Capital One Race for Kids™ is designed to engage participants across the age and ability spectrum, with a specific focus on the 25 – 35 year old demographic. The event will also help our Clubs raise funds and awareness so all children have the opportunity to achieve their potential.
Capital One Race for Kids™ is more than just impressions; our national Race for Kids partners benefit from a fully integrated promotional communication strategy. In addition to receiving the public recognition you deserve and a significant return on your investment, you will also be helping over 200,000 young people.
Capital One Race for Kids™ provides a compelling opportunity to break-through the cause and community marketing clutter.
The nature of the property allows corporate partners to align with the equity of our cause, while providing a one-of-a-kind platform for interactive consumer experiences.
- Powerful Cause: An investment in our kids and in a bright future.
- Brand Platform: A seamless platform to integrate your brand/product into the event experience
- Captive Audience: Multiple engagement opportunities in the lead up, during and post-event ensures your message will be experienced
Capital One Race for Kids™ is equipped with a full range of assets to help you tell your story, be it to consumers, employees, businesses or media. The power of the property resides in its national brand, supported by marketing and recruitment activities by local Clubs hosting events in communities from coast to coast.
A national event website as the central hub for participants to find their event, leverage fundraising tools, and post pictures of their adventure race.
Marketing & PR
National PSAs, with media templates for Clubs to leverage at the local level, as well as an email template, posters & brochures for community outreach.
Checkpoint signs, event kits and staff/volunteer shirts all managed and fulfilled nationally to local events. In addition, access to all events for local activation.
Opportunity to provide fundraising incentives & prizing, engage employees & colleagues with corporate teams, and rights/assets to create incremental activation.
Capital One Race for Kids™ can provide you with the opportunity to connect with key consumers and influential decision makers through activities that include event sampling and exposure, direct mail, cooperative advertising, retailer tie-ins and employee participation opportunities including participants and volunteers.
Capital One Race for Kids™ has a host of sponsorship opportunities, Please contact us today to find out ways in which you can join the team and help a child have a brighter future!
Peter Walker - National Fundraising Event Manager
(905) 477-7272 x232